Best Tanning Lotions of 2025

“After reading countless reviews and consulting ChatGPT, I decided to purchase this lotion. I'm thrilled with my choice! I even tried a different accelerator after finishing a bottle, but I regretted that decision and came back to this one. I've invested in many lotions over the years, but none compare to this. I appreciate that it doesn't stain my skin or clothes, and the brown color is perfect—not orange! As a seasoned tanner with my own bed, I know a good lotion when I find one. Plus, the light and nice smell is a bonus—I don't end up smelling burnt or overwhelmed by strong perfume.”

“I love how this product smells, just as I expected! It feels silky on my skin and leaves me smelling good post-session. I did experience some minor breakouts on my back after using, but my skin is sensitive, so I can't fault the product too much. I prefer tanning lotions without bronzer, and this strikes the perfect balance between bronzing and no bronzer. I’ll likely buy it again once this bottle is empty!”

“This lotion has a wonderful, non-overpowering scent. I dislike strong fragrances that you can smell from afar. While I think it could feel a bit more nourishing, it’s still a good lotion that I plan to keep using.”

"I ordered this hours ago and it arrived quickly! Exceptional service! I really like the product; it gives a bronzed and sun-kissed look rather than a gold one. I recommend using a face lotion designed for tanning and an after-tan extender to maintain results."

"I've bought this product four times now! Absolutely no orange tint whatsoever, and I love the long-lasting dark results. It works better than anything else I've tried since managing a tanning salon!"

"I've been using this lotion in the tanning bed for two weeks, and I got tan very fast! It smells good and goes on nicely. I will definitely purchase it again!"

"This product made my skin incredibly soft and I achieved a beautifully even tan just like I do with salon lotions, but at half the price. I highly recommend giving it a try!"

"I was looking for an indoor tanning lotion that would really work, and I found this one. It not only gives me a great tan color, but it also has a pleasant fragrance that I enjoy."

"Initially, I thought these tanning lotions were just gimmicks. However, after using this one, I realized how wrong I was! My tan turned out to be twice as dark in a shorter time, and I now believe I can maintain my nice color with less frequent sessions!"

"At my age, I still love the sun! I’ve never used an accelerator until today, and I found this product to work awesome! It was easy to apply, not greasy, and it smells delicious. I look like I’ve been in the sun for a week after just two hours!"

"I don’t usually write reviews, but I’ve just placed my fifth order! Living in Seattle, I can’t tan outside for most of the year, but this product gives me a beautiful olive tan. I use it on my legs since they tan less quickly, and I feel way better with a tan than being pale!"

"I really love the scent and the way it keeps my skin soft. I’m a Latina who just moved to Colorado, and sometimes the weather doesn’t allow me to tan. This lotion enhances my natural tan without the orange streaks! I had a slight tingling on my face the first time, but it went away. I highly recommend it!"

"I've been using this for years and it's fantastic. I don't have to spend a lot to get a great tan."

"This rapid tanner helps my tan grow quicker without leaving a film on my skin. It works well for me."

"She insisted on this product, claiming it really works. Her happiness matters, and if it's good enough for her, I'm satisfied."

"I really appreciate how smoothly it goes on and I absolutely love the amazing smell! Unlike other tanning creams I've tried, it doesn't separate at all. I'm very impressed!"

"After using this bronzer a few times, I was pleasantly surprised by how it gave me a nice dark tan and a lovely shimmer. I usually don't write reviews, but this product is definitely worth the price!"

"I have to say, I am obsessed with this product! It reminds me of the tanning lotions from years ago, and after just one use, I achieved a dark tan that lasted three days. It smells great and feels incredible. I highly recommend it!"

"I've been using this browning lotion for many years! If you want a deep, dark tan quickly, buy this lotion. It's my favorite at the beach. Just a heads up, it doesn’t contain SPF, so I always apply SPF 30 or higher first, otherwise, I could burn. Also, be careful with light-colored swimwear; it stained my white cover-up and took several washes to get out."

"My mom introduced me to this lotion after her amazing tan from Hawaii. I started using it, and I can confidently say it's the best tanning lotion I've ever tried! I enjoy the smell, and it applies easily without leaving my skin greasy. I make sure to stock up every summer because it gives me a great-looking tan."

"I absolutely love this stuff! I use it every summer, and my tan lasts until the next summer. You can't go wrong with this product!"

“I absolutely love this tanning lotion! The scent is incredible, fruity and sweet without being overpowering. Plus, there’s no unpleasant burnt skin smell afterward, which is a huge plus for me.”

“This lotion reminds me of Extra Watermelon gum! It dries quickly and doesn’t leave any sticky or streaky residue, which I really appreciate.”

“I enjoyed this lotion during my tanning journey, but I have started using another line from the same brand. The scent is wonderful, though!”

"I took a chance on this product and overall I've liked it. The pros are that it actually works and smells like coconut. However, it can be greasy and might cause skin irritation, so it's important to wash it off thoroughly after use. It also stains clothes and rubs off easily in the water. If you're fair-skinned, I recommend waiting until you have a base tan before using it."

"I recently bought the Carroten Intensive Tanning Gel for my girlfriend, and she absolutely loves it! The gel works wonders for achieving a deep, natural-looking tan. It's easy to apply, absorbs quickly, and keeps her skin moisturized. Plus, it has a pleasant fragrance and the tan lasts a good amount of time. Overall, it's been a fantastic addition to her skincare routine!"

"To be honest, I expected more from this product due to the high price and hype around it. While it's good for moisturizing, I don't see a huge difference in the speed or darkness of my tan. The smell is nice, but it attracts bugs when outdoors. I recommend wearing a black bathing suit or one you don't care about, as it leaves stains that are tough to remove. I might try a cheaper product next time."

"After applying, I clean my hands immediately to avoid stains. This lotion gives my skin a nice color, lasts almost a week, and helps me tan longer without burning in the tanning machine."

"I’ve tried many tanning lotions, and this Ed Hardy one has become a favorite. The scent is fresh, like clean laundry and a hint of coconut, and it applies smoothly without streaks. I love that it moisturizes my tattoos!"

"I was skeptical at first, but this lotion exceeded my expectations. The texture is smooth and easy to apply, and the scent is pleasant—definitely not like typical tanning products. I noticed a significant tan after just one session!"