Best Magnetic Dress-up Dolls of 2025

“I bought this for my daughter and she loves it! With a ton of dress-up options, it's perfect for her. The magnets are a bit thin and tricky to remove from the sheet, but she enjoys playing with it in the car, so I would highly recommend it.”

“I got this for my girls, ages 3 and 5, and while my 5-year-old enjoys it, my 3-year-old prefers magnetic dolls with stands. The clothes don’t stay on the dolls unless they’re on the tin, so it’s more for designing and dressing up rather than imaginative play. Still, it's great for travel with lots of tiny accessories.”

“We bought this for our granddaughter for a road trip, and it was a lifesaver! The magnets are really strong, so we didn’t have to worry about losing pieces. She plays with it almost daily at home, and the graphics are adorable!”

"My granddaughter absolutely adores this set. She and her older sister play together with the two dolls, and I love how plentiful and colorful the clothes pieces are! The wooden construction is very sturdy, and everything fits nicely back into the box. I'm extremely satisfied!"

"I’ve gifted this several times for birthdays, and it’s always a hit! We own several ourselves, and I think it serves as a great quiet time activity or a perfect transition out of nap time. I do find the box a bit bulky for storage, so I just place the pieces in a mesh bag after opening. It's a great value toy that promotes open-ended play."

"My nieces really enjoy playing with these dolls. The magnet strength is just right; the clothes stay on well, but the three-year-old can still easily remove them. With so many clothes and accessory options, it prevents arguments between the kids. The wooden tray is nice, but I wish it had a lid that latches for easier storage. Overall, it’s a fantastic toy that keeps them entertained for hours!"

"I love that these paper dolls come in boxes with separately divided places for the dolls, clothing, and accessories. My children played with them all afternoon on a snowy Saturday. It's the perfect gift for little girls ages 5-11. The dolls are sturdy cardboard and magnetic, eliminating the struggle with paper tabs. A worthwhile gift for independent play."

"I thought this would be a fun activity for a rainy day, allowing my granddaughter to use her imagination. The product is very well made and the items stick perfectly. I'm looking forward to seeing how much she enjoys it."

"I found these dolls to be perfect for my grandkids, who are 3, 4, and 10 years old. They enjoy playing together, and the dolls are sturdy and colorful. Although I had to give it 4 stars because the main dolls don't fit inside the box, the kids still have a great time with them!"

"I gave this to my princess-obsessed granddaughter for her birthday. She loves playing with it and enjoys changing all the outfits and accessories. The magnetic pieces stay on the figure, which is great! However, I wish the storage box had a lid since some pieces fall out when she carries it around."

"My almost 4-year-old granddaughter adores this toy! I bought it for her to play with while visiting, and it was a huge hit. The pieces are sturdy and strong, and the variety of outfits kept her entertained for 30 minutes at a time. It was the first thing she wanted to play with the next morning!"

"I loved paper dolls as a child, so I knew my daughter would enjoy this Melissa and Doug product for her 3rd birthday. The quality is outstanding, but I was surprised there’s no top for the box. Without it, tiny pieces could easily get lost around the house. Still, it’s a wonderful gift from a brand I trust!"

"I found this toy to be absolutely adorable! My granddaughter plays with it constantly. It's well-made and designed to last."

"I bought this for my three-year-old granddaughter, and she was enchanted as soon as she opened it! It's a sturdy toy that keeps her entertained for hours."

"This toy was a great gift for my little one. She loves it and it's very easy to use. The wooden material makes it durable, which is a plus!"

"I bought this for my niece for Christmas, and as soon as I saw it, I thought, why didn’t these dolls exist when I was a kid? I know she’ll love it because it comes with various outfits, including Wonder Woman, which she adores!"

"This has quickly become my granddaughter's favorite toy. I love how her imagination runs wild with it!"

"I have a friend who runs a daycare at home, and she thinks anything from Melissa and Doug is pure gold for kids. These toys are well-built and can withstand a lot of wear and tear. I'm thrilled I gifted this to her!"

"My 4-year-old daughter absolutely adored this gift, and I found the pieces to be durable and easy for her to use."

"I was amazed by the quality of this 'paper doll' set. The magnets keep the clothing in place, and each piece is made of wood. It’s ready to use right out of the box—no cutting or tabs required. There’s so much room for imagination and wardrobe changes, and it comes in a wooden box for easy storage of both the doll and her outfits."

"This was a gift for my goddaughter, and she loved it! It was part of her birthday present and turned out to be a huge hit that was also affordable!"

"My granddaughter immediately started playing with this. The pieces are sturdy and seem durable. Just need a container to keep them all in. Well worth the price."

"I purchased this for my granddaughter and it's very cute. The issue we have is that the clothes slide down when dressing the doll. In my video, I showed the pink ballerina dress, but the green one and head dressing all slide down."

"My daughter absolutely loves these dolls! Even I enjoy dressing them up! They have cute, colorful outfits and the dolls are really durable. I love the fact they're magnetic! It makes it so nice when traveling."

"I got this for my daughter's birthday, and it has quickly become her new favorite toy! The set provides endless opportunities for imaginative play and creative expression. The quality of the wooden pieces is excellent, with smooth edges and vibrant colors. The strong magnetic feature ensures that the outfits and accessories stay in place, which is a big plus. She loves to mix and match outfits and create different looks. I also appreciate the storage box, though I wish it had a lid."

"I bought this for my 3-year-old granddaughter. I have an older version of a wooden doll with magnetic clothes, but I feel this one is more age appropriate for her. It’s thicker for her little hands and includes a stand that’s easier to use. I especially appreciate that the doll looks more like a child and the clothing resembles what she would actually wear. It stays at my house to avoid losing pieces, and she plays with it every time she visits. I highly recommend it!"

"While the item is cute, I found that when placed in the stand, several pieces tend to fall off. Improving the magnet strength would really enhance the quality of this toy. I bought it as a gift for my granddaughter, but she has been a bit frustrated with it because the magnets are not very strong. I would return it if I could, but the timeframe has already expired."

"I love that the outfits are compatible with both characters, which is a huge plus compared to other sets I've seen. It's a great travel toy for the car!"

"I purchased both the cat and mermaid sets for my almost 5-year-old twins for a road trip. They provided HOURS of entertainment in the car and during our vacation. They adore sharing the pieces and I love hearing them make up little stories. My only issue was that the tin bent easily, but I managed to reshape it."

"I got this for my 3-year-old grandson as a travel activity, and it couldn't be more perfect! It’s incredibly cute and portable, allowing for countless outfit combinations for the shark and tiger. I can’t wait to give it to him on the plane!"