Best Hair Styling Clays of 2025

"I've tried many brands, including Redken and American Crew, but this product is by FAR the best I've ever used. I have thick hair that changes texture after haircuts, and this clay works for both clean styles and messier looks. It lasts all day, allows for re-styling, and never flakes or feels heavy. If you're considering it, just buy it!"

"This styling clay is my go-to for a natural, matte look that holds my hair all day. A little goes a long way, making it last quite a while. It's perfect for when I need reliability without looking overly styled."

"I have straight, coarse hair, and finding a product that holds well has been a challenge. After trying this clay, I'm impressed with its strong hold and natural finish. The only downside is that it's quite hard, and I need to warm it up to use. Overall, it's become my new favorite."

"I've tried every product you can think of, and this one is the only one that styles my hair without needing hairspray! It's thicker than American Crew fiber but has way better staying power. I just apply it to dry hair, and it looks matte and clean. The next morning, I can just wet my hands and restyle. I absolutely love it!"

"I appreciate how effortlessly I can style my hair with this product. It gives a light matte finish without weighing my hair down. However, I do wish it had a bit more hold. If I don't rub it in completely, I sometimes see a little bit of white residue, but it washes out easily. Overall, a solid choice for everyday use!"

"My son has super thick hair, and this product has been a game changer for him. He loves being able to achieve that perfectly messy look, and it stays styled without looking like there's anything in it. It's a bit on the expensive side, but it should last quite a while."

"This is a fantastic hair product that I use on my boys, and my husband finds it great too. I wet their hair first and then apply it. It's not too sticky or thick, just enough to keep their hair in place for at least half a school day. My husband uses a bit more, and it lasts him all day. It washes out easily and moisturizes their hair afterward. Very easy to use!"

"After using the Smooth Viking Styling Clay for a week, my brother has become hooked. He loves doing pompadours and retro styles with it. A little goes a long way since it's thick and needs warming up in your hands. The smell is a bit like floral Elmer's Glue, which can be overwhelming, but the hold and matte finish are worth it. We both rated it 5/5!"

"I've tried various products for my fine hair, and this one works quite well. It's softer than most, allowing me to work it in without adding water or pulling excessively. It doesn't clump and provides a matte finish. Even with my longer hair, it styles quickly in the morning. I'd definitely recommend it!"

"My husband tried this and it smells amazing! It works great and holds hair in place."

"I love the sandalwood scent in this product. It works extremely well, but I find it fairly hard to work into my hair, especially when it's dry."

"I got this hair clay as a stocking stuffer for my son, who has been trying to achieve a messy fringe hairstyle for months. He LOVES it! It gives him the messy volume he's been searching for and has boosted his self-esteem."

“I really appreciate that this clay has a true matte finish. I've tried many products claiming the same, but they never delivered. Its texture reminds me of whipped butter, and it holds pretty well, although I find myself using more to maintain the style.”

“Initially, I was uncertain about this product, but I discovered it works wonders for my thin, curly hair. I can achieve great volume by using a big tooth comb. A little goes a long way; about a half-inch dollop is all I need, and it works best on wet hair.”

“I'm a big fan of this sculpting clay! It provides a natural, matte look without making my hair greasy or sticky. Plus, it has a nice scent and is easy to wash out. It works perfectly for any hair type and style, and I receive compliments on my hair every time I use it.”

“I really like this product. I've tried a TON of others, and this one is excellent. It has a good hold and the scent is amazing.”

“My husband enjoys this product! It provides the perfect amount of hold and smells amazing! I highly recommend it and will buy it again.”

“I got this product for my boyfriend after seeing it on TikTok. He loves it so much, and I think it has a great scent! I will definitely be repurchasing!”

"I've been using this product for a long time. Delivery was fast and I was alerted when my package arrived."

"After washing, drying, and styling my hair, I apply a tiny amount of Aluram. My hairdresser introduced me to it, and it's amazing for keeping my fine hair looking fresh for days."

"I absolutely love this product. A little goes a long way and it works perfectly!"

"I've been using this product and was worried when I saw it disappearing from stores. Luckily, I found it on Amazon! Old Spice Clay is the best for maintaining my medium-length hairstyle all day. I apply it after wetting my hands and rub it into my towel-damp hair. It holds up even after cutting grass!"

"This has become my go-to hair product. I love how it goes in thick on damp hair, creating volume without any stickiness. While it isn't as reshapeable as some other clays, it gives a natural look and keeps its shape for about 48 hours. Highly recommend!"

"For reference, I have short-medium thin hair. I was cautious about trying a clay from Old Spice, but I was pleasantly surprised by its performance and value. The matte finish and medium hold are exactly what I wanted. The scent is a bit soap-ish, but it's barely noticeable once applied."

“I have fine hair, and this product is the best I've ever used. The hold is GREAT, and my hair feels healthy again. Just a small amount works for my short style, and the natural ingredients and pleasant scent are a big plus.”

“I really like this pomade! The clean ingredients feel great in my hair. Unlike other products, it doesn't leave residue on my hands, and it has a nice hold for my styling needs. It's honestly the best hair product I've ever tried!”

“I appreciate the natural scent of pine and sandalwood. It has a medium hold that lasts all day as long as I use enough. However, I think there should be more pomade for the price. The shipping took a while, but the product quality is good.”

“While this product doesn't have the strongest hold compared to others at this price, I appreciate the healthier ingredients. I’d rate the hold a 4/5, and it gives my hair a nice wavy texture, making it my go-to daily product.”

“I was disappointed when this clay arrived two weeks late. While it has a decent hold, it struggles against sweat and rain. The scent was not what I expected; instead of santal sandalwood, it smelled like old rice. Moreover, it’s quite challenging to scoop out of the container, despite the creator claiming they added shea butter and beeswax for ease.”

“I've tried numerous products, but this brand is superior. It holds my thick hair well.”