Best Fishing Attractants of 2025

"This stuff really works. I did a before and after test. Before using, I wasn't getting any bites. When I used it, the fish started biting. Simple as that."

"I love it but the fish love it more. Makes fishing more productive. Adds scent and taste to enhance the frequency of bites."

"I've gone fishing with and without this stuff multiple times in the same spots I always go. No discernible difference in performance, and the bottle leaked all over my bag and tackle box. The only use I have for this now? Whenever I buy really cheap plastic frogs and they smell like plastic, I mask the scent with it just so I don't waste it. Don't waste your money."

"I use this on plastic bait and it works great! I'm ordering another bottle since we're almost out!"

"I wanted bass attractant but mistakenly ordered crappie attractant. I decided to keep it because I love this brand."

"In 2014, I purchased the Crappie Attractant but only used it once. In summer 2015, I gave it another try and it produced fish! Now, I use it almost every cast and have yet to get skunked."

"I love this stuff! I put some on my worm and caught a fish on my first cast. The next day, I was landing fish every second or third cast. It's unbelievable! But honestly, part of me wishes it wasn't so effective because it takes away the thrill of fishing."

"I've been using this attractant for years, and I find that a single drop on my bait makes a significant difference. I always keep a bottle in my tackle box because it really helps me catch more trout."

"This product has been a game-changer. Even on tough days when nothing else seems to work, I notice that this attractant gets me bites. Just wish the lid was sturdier, as it tends to break easily."

"I've been using this attractant for years, and it definitely causes fish to hold on to bait longer. However, when I ordered two tubes, I received a much smaller size than expected. The product description was misleading."

"I tried this for lake trout fishing and noticed more bites. Fish even came back after I missed the hook. It's effective!"

"This is my first time using this attractant. On my very first cast, I got a bite! After two hours, I caught 15 fish, including three in a row!"

"I tested the paddletail plastic bait, and the one with this product caught many more fish. I'm definitely sold!"

"The product arrived in a sealed bag with no leaks. I tried it on a Vudu shrimp and got immediate nibbles. I'll share more once I've used it further."

"I found this to be a cool idea, but it didn't stay on my lures and didn't produce more strikes than untreated lures for redfish, trout, or flounder."

"I wasn't having much luck fishing on Saginaw Bay until I added this gel to my baits. Suddenly, the walleye were biting! We ended up with ten and even caught some bass and perch. This product is worth every penny!"

"At first, I thought these scents were just a gimmick. However, after watching my son catch five times more fish with the same setup, I had to try it myself. It truly is a game changer! I even hid the bottle to keep my fishing buddy guessing!"

"I've used this product on night crawlers and had great success catching walleye over 18 inches from shore. I would definitely recommend it!"

"As a livescoper and traditional fisherman, I find this product essential when fish are 'short striking' or spitting baits. The smell definitely attracts the fish, and I can see their reactions through my LiveScope. It helps them hold on longer. I recommend using it with crappie jigs and bass worms."

"When fish attractants first came out, I tested them by dropping a rubber worm into clear water. The effect was undeniable—fish ignored baits without it but swarmed those with it. Since then, I've been a loyal user. Berkley is the top brand in this category."

"I've been adding this to my rubber worms for years to give fish something extra to taste, making them hold on longer. I've tried other products, but I always come back to this. It doesn't stay on crankbaits well, though; for those, I prefer using assassin."

"I bought this because it really works - IF you know where the fish are and what they like. I caught rainbow trout between 2 1/2 to 5 1/4 pounds in about 2 hours using this PowerBait. This is an average catch for me. Do I recommend this bait? Absolutely!"

"I choose this bait because the fish really seem to like it. I haven’t encountered any issues, and I will definitely keep buying it!"

"The PowerBait formula is undoubtedly effective. The scent spreads quickly, attracting trout from a distance, and the dough-like texture keeps it on the hook. The resealable packaging is a thoughtful feature that helps keep it fresh for my fishing trips."

"I was pleasantly surprised by the effectiveness of the Berkley PowerBait Crappie Nibbles. Its potent scent really drew the fish in, and I found it easy to mold onto my hooks. Plus, it lasted through multiple casts, which allowed me to spend more time fishing and less time re-baiting."

"I really enjoy using these baits. Just a small piece on a tiny hook and bobber, and I've easily caught fish. On my last trip, I got 64 fish using the white and pink colors. They're affordable and stay on the hook well, sometimes catching multiple fish on one piece!"

"While I appreciate that these nibbles attract fish, I found I had to wad a few together to keep them on the hook. Following the instructions, they often split and fell off. Although they're convenient, it’s a bit frustrating when the fish don't seem to bite."

"I've used this product on several fly-in fishing trips to northern Ontario. While it isn't essential for catching fish, we've been using it for years, and the fish certainly seem to appreciate it. It’s particularly handy for new lures that might not smell appealing to fish. I typically use Rapala lures, and I’ve noticed if I get scented lotion on my hands, I won't catch anything. I store it in a Ziploc bag to avoid any mess from potential leaks. Highly recommend! Good luck!"

"I was thrilled to find this product on Amazon since I couldn't locate it locally. Living near many fishing lakes, we've had great success using the Gamefish scent for bass. Unfortunately, we've been dealing with a lot of rain lately, which has limited our fishing opportunities. I've used it a couple of times and caught small bass, but I'm eager to catch the bigger ones once the rain stops. Fingers crossed for some sunny weather!"

"After trying the red catfish scent from the same brand and having great success with bass and catfish, I decided to give this one a shot. I definitely noticed more bites when using it. In my experience, the red catfish scent is even more effective than this one."