Best Fabric Softener of 2026

"I've noticed that my clothes come out incredibly soft and fresh every time I use Downy. The scent is pleasant and lingers for days, but never feels overwhelming. A little goes a long way, so it lasts for many loads, making it a cost-effective choice. Plus, it helps cut down on static and wrinkles, which I really appreciate."

"What stands out to me is that Downy’s April Fresh softener brings a clean, long-lasting scent and reliable softness to every load. My towels are fluffier, my sheets stay fresh for days, and the bottle lasts for up to 190 loads. Laundry feels more enjoyable thanks to the reduced wrinkles and the comforting aroma."

"I've been loyal to Downy for years because it never fails to make my laundry smell amazing and feel softer. Even with a small amount, my clothes and linens turn out fluffy, static-free, and comfortable to wear. The scent sticks around, and my towels remain absorbent—not stiff or coated."

"I've always relied on Downy, and I still think the April Fresh scent is one of the best—leaving my laundry smelling clean and fresh for days. I also appreciate that a little goes a long way and that it keeps my clothes soft while reducing static and wrinkles. Even after storing clothes, the smell lingers, and my fabrics seem to last longer than when I use detergent alone."

"For someone with allergies like me, I was worried this might be irritating, but it has been gentle and smells wonderful. I especially like that my clothes come out soft and comfortable every time."

"Compared to other fabric softeners, this one is my favorite because the fragrance is so crisp and makes my laundry feel soft. The large size lasts me around two months, and the measuring cup is really convenient. I do wish it was a bit more eco-conscious, but the scent keeps me coming back."

"I've been using this Gain Odor Defense Liquid Fabric Softener in the Super Fresh Blast scent, and it absolutely delivers on its promise. My laundry comes out soft, smells fresh for days, and odors are really eliminated—not just masked. The scent is bold but not overwhelming, and one bottle lasts me ages. It’s a great value and makes laundry day so much easier."

"This Suavitel Gain fabric softener is now a staple in my laundry room. The scent is incredible and really lingers, my clothes and towels feel extra soft and cozy. I also notice less static and appreciate how well it pairs with my regular detergent. Great quality for the price—definitely a favorite!"

"Gain is always my go-to brand. This softener leaves my clothes unbelievably soft and smelling heavenly, and even my towels feel extra fluffy. The formula is thick, so I only need to use a little bit, making it last longer. I get fantastic value for my money every time."

"I’ve tried countless products to freshen up my family’s workout clothes, but this rinse truly stands out. It completely eliminates stubborn odors, even from old favorites, and is gentle enough for delicate fabrics. I’m honestly amazed at how well it works!"

"With several family members prone to skin sensitivities, we’re careful about what we use on laundry. This softener is a game changer—no scent, no dyes, and it’s genuinely hypoallergenic. Our clothes come out soft and comfortable, and the large, leak-proof bottle lasts for ages."

"I handle a lot of towels and was constantly disappointed by other softeners, especially those with strong fragrances. This one is refreshingly unscented, brings back the fluffiness to my towels, and leaves no residue. It’s budget-friendly and reliable—makes my laundry routine so much better!"

"I absolutely love how relaxing and gentle the Calm Lavender and Vanilla Bean scent is. My clothes come out of the dryer super soft and fresh, and I can still enjoy the clean, calming aroma even after several washes. It also reduces wrinkles and static, making laundry feel like a spa experience. This is definitely a product I’ll keep buying!"

"With my hyper-sensitive skin, I have to be careful with what I use. Downy is the only fabric softener that keeps my clothes soft without causing irritation or itching. It also helps prevent pilling and leaves a wonderful scent that doesn’t spot my clothes. It’s simply the only thing that works for me."

"I’m so glad I got these fabric softeners! The divine scent lingers on my clothes and bedding, keeping everything fresh for days. It’s easy to use in the washing machine, and the value for money is impressive. I’m hooked and can’t wait to restock when it’s available again."

"The fresh, lingering scent of this softener makes my laundry room and clothes smell amazing, and I love that it leaves everything soft with no static. I also appreciate that the bottle is easy to handle despite its size, and the value is great since it lasts a long time. I’m definitely sticking with this one for my laundry routine."

"Gain Original has become my go-to fabric softener for that nostalgic, clean smell that actually lasts. My clothes come out feeling smooth, and I’ve even had people notice the pleasant fragrance. I don’t use it on everything, especially items that need more absorbency, but for everyday loads, it’s a game changer. Plus, the scent makes laundry day so much better."

"With just a small amount, my laundry feels noticeably softer and stays fresh for days. The thickness of the formula really helps, and I love that I don’t need to use much to get results. It’s convenient and effective—definitely one of my favorites."

"My towels come out exceptionally soft and bouncy and the light, fresh scent lingers nicely long after drying. I also appreciate that it's gentle on my skin and leaves no residue—just pure softness!"

"I'm really impressed with this fabric softener—it makes my laundry super soft and leaves an amazing aroma. While the scent is stronger than other brands, I actually enjoy that, but I do wish it would last a bit longer on my clothes."

"This is the best fabric softener I've used. The scent is clean and reminds me of Ivory soap—not at all overpowering. Plus, my clothes feel incredibly soft with no leftover residue. If I could, I'd give it ten stars!"

"I've been using this fabric softener for months and I'm consistently impressed by how fresh and clean my laundry smells. The scent isn't overpowering, which is perfect for me since I'm sensitive to strong fragrances. My towels, shirts, and bedding come out super soft and comfortable. Plus, it really helps with static cling, and I've noticed less wrinkling, which saves me time. A small amount goes a long way, so the bottle lasts for ages—definitely a great buy!"

"I absolutely love this product! The scent lasts for days and makes my clothes feel incredibly soft. Even after storing my winter clothes for months, they still come out smelling fresh and clean. I highly recommend this fabric softener to anyone looking for long-lasting freshness."

"I was happy with how quickly and safely my order arrived, even overseas. The smell is really pleasant, and my towels are much softer now. I also appreciate the seller's great support. I'll definitely be ordering again!"

"This is definitely my go-to fabric softener. The yellow one has an amazing scent—clean, fresh, and it actually lingers on my clothes for days. My towels and everyday laundry come out super soft, and I don’t need to use much for great results. No other softener has matched this one for me; it’s a staple in my laundry routine."

"I’ve been using this for years and I’m hooked. The fragrance is light, sunny, and reminds me of spring. Even weeks later, I can still smell the freshness when I open my drawers. I appreciate that there’s no static after drying, and I love the cost savings from the larger size. I even keep some in a spray bottle for the car!"

"I always choose this softener because it delivers excellent softness, reliable static control, and a strong scent that isn’t too much. The price compared to other brands can’t be beat. Just be careful pouring to avoid any temporary spots, but overall, it’s never caused skin irritation and the bottle is the perfect size for me."

"I've noticed my clothes are much softer and have a wonderful floral scent after using this softener. If I ever skip it, there's a clear difference in how my laundry feels."

"This product is my absolute favorite because it's more affordable and outperforms Downy! The fragrance is amazing, and the clothes come out fresh and clean. I pair it with Purex Mountain Fresh detergent for the perfect combo."

"I was surprised by the huge bottle size and how my entire laundry area smells fantastic whenever I use it. I get more compliments on the scent of my clothes now than from my perfume!"