Best Fabric Softener of 2025

"I absolutely love Downy Fabric Softener in April Fresh! It makes my clothes feel incredibly soft and smell amazing. The scent is light and refreshing, lingering gently even after drying."

"For me, Downy is a must-have. It not only softens my laundry but also helps with static cling, which is a game-changer for ironing and folding."

"I've been using this product for a while, and I must say, the fragrance lasts for days. It's noticeable but not overpowering, and my towels and bedsheets feel incredibly soft after using it."

"I’ve found the best fragrance in a fabric softener! It has a clean scent that reminds me of sunny spring days. Just AMAZING!"

"This fabric softener is a hit in my home. My son needs it to avoid static, and he loves the fresh smell it leaves behind. I sometimes use less than recommended because it can be strong for me, but it doesn’t irritate my allergies like other brands."

"I’m thrilled to have found this divine-smelling softener here in England. It makes my laundry smell fresh and inviting!"

“This stuff leaves my clothes soft and fresh-smelling. I took a gamble on the scent and was happily surprised at how nice it is. Not too perfume-y, no chemical overtones. I love it.”

“The scent is heavenly, and it makes my laundry soft and fluffy. The scent lasts a long time too!”

“So far, I really love it; the smell is very nice and flowery. It softens decently, and the clothes still smelled good a few days after drying. I already loved Gain; it does not trigger my sensitivity to fragrances or soaps, which is a huge plus for me.”

"I find this product to have a wonderful feel and it keeps my sheets and towels non-static with a great smell."

"This fabric softener is the best I've tried! It not only makes my clothes incredibly soft but also keeps them looking refreshed and smelling amazing for a long time."

"I've been using this for years and it always smells incredible. I can't imagine doing laundry without it!"

"I absolutely adore the incredible scent of my clothes after using Gain. I've never had issues with static cling, which is a huge plus for me. The smaller bottles are durable and easy to handle, making laundry a breeze. Plus, people often tell me I smell fantastic when I wear clothes washed with Gain."

"This product offers great value for the price. The cleaning power is impressive, and the smell is phenomenal. I find that it lasts a long time, which is definitely a bonus for my budget."

"I've been pleased with how well it works on my laundry. The reasonable price makes it an easy choice to repurchase, even if the packaging is a bit heavy. Overall, I would definitely buy it again."

"I've wanted to try Gain for a while, and I found a great deal on Amazon. I absolutely love the lingering scent on my clothes, even after they come out of the dryer. Plus, when I air dry, it makes the whole room smell amazing. At 140 ounces for under $15, it's a fantastic buy. I definitely recommend it!"

"I constantly use this fresh-scented laundry detergent! With Subscribe and Save, the price is excellent, and it’s delivered right to my door!"

"The smell is everything! My clothes come out very soft, and the scent lasts for at least two weeks. It even acts as an air freshener in my room and closet. I am completely satisfied!"

"I discovered Downy Ultra Free and Gentle while searching for unscented fabric softener. It softens my clothes without any perfume, and it was a relief after a cloyingly awful previous experience that required me to rewash everything. Now, I can enjoy a comfortable environment without irritation, even for my dog!"

"As someone sensitive to scents, I truly appreciate Downy Free. There’s a slight chemical scent, but it's tolerable. It does an excellent job of softening my clothes, and I’m thrilled to have found it at a great price on Amazon! It’s perfect for my sensitive skin."

"I love the Downy Free & Gentle Fabric Softener because it keeps my clothes soft and eliminates static. Plus, it's a better deal than my local grocery store. The package arrived early and was well put together!"

“I've always trusted Downy to deliver great results; my clothes smell fresh and feel soft.”

“After trying Downy Fabric Softener, I’m a fan! It leaves my laundry smelling wonderful and feeling soft, even when air dried. Each bottle lasts about a month for me, and I love that I only need to use the recommended amount.”

“This is essential for my linens! Without Downy, they feel dry and crunchy. But with it, my clothes smell lovely and feel soft after air drying. It’s a 10 out of 10!”

"I absolutely love this product! It softens clothes as advertised and helps protect my clothing for a longer lifespan. But what I enjoy the most is the divine fragrance!"

"In my experience, this product smells fantastic. It does its job well, making my clothes soft and leaving them with a wonderful scent."

"I'm a huge fan of this scent. It's soft and sensual with a touch of crisp freshness. When I use it with the same dryer sheets and some regular Tide, my laundry ends up smelling beautiful, and my clothes feel very soft after drying!"

"I recently switched to Downy Fabric Softener in the Cool Cotton scent, and it has genuinely elevated my laundry routine. I love the gentle, clean fragrance that reminds me of freshly washed linens on a breezy day. It lingers for days, leaving a pleasant, airy freshness even after my clothes are folded and stored. The softness it provides is fantastic, especially for scratchy or stiff fabrics like towels, which come out fluffy and plush. I also appreciate that it's gentle on sensitive skin, making it suitable for my family."

"This scent is fantastic! My family loves the clean smell that this fabric softener gives our clothes. It’s a wonderful mix of floral and clean laundry scent. I'm a repeat user because it leaves my clothes fluffy and soft without any heavy feeling. The large bottle lasts me at least a month, and I do several loads a day, so it’s a great value for the price."

"I absolutely love this fabric softener! It reduces static immensely and leaves my clothes smelling fresh for days. The size of the bottle is a great value, and I was pleased with how well it was packed for delivery. Even with a minor incident of one bottle leaking, I'm still committed to using this exceptional product."