Best Cologne for Women of 2025

"I just came from my doctor's appointment and was behind a lady who smelled amazing. After complimenting her, she revealed it was Jovan white musk. I was surprised it was so affordable! I ordered some and it's now my everyday scent. It lasts well; my son noticed it even after running errands!"

"Every time I wear this fragrance, I receive compliments! It's a light, clean scent that I’ve cherished for years!"

"I was thrilled with the arrival of my order, which was well-packaged and in perfect condition. Initially, it smelled a bit off, but that faded quickly, revealing a beautiful scent. I'm definitely buying it again!"

“I absolutely love the scent of Jovan Musk; it lasts all day! I apply it after my shower, and I'm set from morning until night without needing any touch-ups.”

“My wife has a variety of fragrances, but she always returns to this one as her favorite. It's very reasonably priced.”

“This perfume smells amazing! My mom has been wearing it for years, and I'm excited to gift her this bottle for Christmas. I'm really pleased with this purchase and would definitely recommend it. Thanks, Amazon!”

"I absolutely love this perfume! It smells so good and I get compliments all day at work and while shopping. It's a pretty, sweet, feminine scent that reminds me of the 80s. It’s definitely my go-to fragrance, and I appreciate that it lasts all day without needing a reapplication."

"I've been a fan of Island Gardenia since the sixties. The scent is sweet and delicate, bringing me joy every time I wear it. I love that I can easily find it at Wal-Mart or Amazon and it’s perfect for women of all ages. Plus, it's very affordable!"

"I bought this cologne for my husband as a Christmas stocking stuffer, as it was the scent he wore when we first started dating. He loves it just as much as I do. It's a lovely reminder of those early days and the scent brings back fond memories."

"I used to receive this perfume from my grandmother over the years, usually as a birthday present. Finding it again after many years was a delight—the fragrance is just as I remember, reminiscent of a beauty bar floral bath soap. Without a spray mechanism, I find it easy to funnel the contents into an atomizer or smaller container for travel. I can also splash a cap full in my bath or spritz it in my hair to layer the fragrance. The price point is very reasonable."

"I purchased this perfume because I was bored with my old fragrance. White Shoulders is such a sweet, lady-like perfume. It’s as floral as I remembered and has a light scent that you can’t overdo. I love it again! It might not be for teenagers, but it’s perfect for me in my 60s. I read they only use white flowers to create the scent. It's very affordable and you get a lot. Give it a try!"

"I was looking for my mother-in-law’s favorite perfume and stumbled upon White Shoulders. My sister used to wear this on special occasions; I haven’t smelled it in years. I’m surprising her at Christmas! Just smelling it took me back to our high school years! So excited to give her this gift!"

"I've loved this fragrance since high school! It's still wonderful and I was thrilled to find it at a great price!"

"This is the only perfume I can wear without feeling overwhelmed. I prefer the oil for pulse points, and it’s hard to apply too much. People always give me positive feedback when they’re close."

"I purchased this for my mom, and she’s been using this pleasant aroma for years. She loves it!"

"I love this real deal Halston. The spray is clean, and the scent is spot on."

"I bought this as a gift, and it was nicely packaged. It smells great, not overpowering at all, and the box and bottle are eye appealing."

"I purchased this cologne for my dad, but I was disappointed with the packaging. It had marks and smudges, and the smell wasn't what I expected."

"I've adored this fragrance for years; I started wearing it in my twenties, and now at 60, I'm still using it!"

"I was thrilled that my order arrived quickly, especially since my bottle had run out. I absolutely love this perfume and will definitely purchase it again."

"This scent is a reminder of my adolescent days and those wonderful summer moments."

"I've been using this perfume for years, and it remains a fantastic product."

"The smell is absolutely amazing, and I love it!"

"This was my go-to fragrance; my husband really enjoys the scent as well."

"It arrived in perfect condition, and I will certainly order again!"

"My mom gave me Sand & Sable as a gift, and it still smells the same. I fell in love with it again, and it's much more affordable than my other perfumes."

"I absolutely love the smell of this Vanilla Fields. The longevity of the scent stays on for so long, and it's versatile for all my needs, whether I need it as a freshener or just on my body. The smell itself reminds me of harmony and the honeysuckle of a hummingbird. I've been using it since I was 17 years old, and every time I spray it on, I remember just how much my sister and I loved each other. It's truly captivating!"

"I've been using this fragrance on and off for years and now have it as a subscribe and save item. I absolutely love the fragrance; you really can't beat the price!"

"This was a gift for my wife. She was very pleased as she hadn't seen or worn Vanilla Fields in years. It has the same great smell, and she absolutely loved it!"

"I remember it smelling slightly sweeter from the 80's, but it's still nice. I got it for my wife after we talked about it, and she really likes it. Great value under $20, longer-lasting, and a larger bottle."

"The perfume arrived, and I'm impressed! The scent is fantastic! I did notice the label is on the front instead of the back, but it's not a big deal for me. Just a heads-up for future buyers."

"I've loved this fragrance since my teenage years in 2000, and I'm thrilled to find out it's still available and smells exactly the same!"