Best Advertising Graphic Design Books of 2025

Pretty Simple Lettering by Whitney Farnsworth is a comprehensive and expertly designed workbook for anyone interested in modern calligraphy and hand lettering. The book is perfect for beginners as well as experienced designers looking to expand their skills. With seven unique lettering styles, ten individual alphabets, and step-by-step guides, readers will learn how to create alphabets in various styles and develop their own unique style. The book is beautifully designed with a premium matte hardcover, oversized gold spiral binding, and thick, high-quality paper. Overall, this book is a fantastic resource for anyone looking to improve their calligraphy skills and create beautiful pieces of art.

Ogilvy on Advertising by David Ogilvy is a must-read for anyone interested in advertising and marketing. In this book, Ogilvy shares his invaluable insights and experiences in the industry, providing readers with a candid and indispensable primer on all aspects of advertising. The book covers a wide range of topics, including how to choose an agency for your product, the secrets behind advertising that works, and how to write successful copy. With 223 photos, the book is engaging and informative, making it a great resource for both beginners and professionals in the field.

This book titled "Signs and Symbols: An Illustrated Guide to Their Origins and Meanings" is a comprehensive guide to the meanings and history of symbols used by humans for thousands of years. It decodes over 2000 emblems, from patterns to numbers, clothing, and more. The book explores the visual language of architecture, heraldry, religion, and death, answering questions such as why Christianity is symbolized by a fish or how the Chinese use the crane bird to signify longevity. Overall, this book is a fascinating read for anyone interested in the world of symbolism and its embeddedness in our everyday lives.

This decorative book, titled "Matte," is perfect for adding a touch of sophistication and personal style to any home decor. The book features a soft matte cover and a subtle dot grid pattern on each of its 350 interior pages. The minimalist design and customizable font style make it a versatile addition to any coffee table, bookshelf, or nightstand. The book is sold separately and can be combined with other decorative books from the "Decora Book Co" collection. Overall, "Matte" is a great choice for anyone looking to add a pop of color and personality to their living space.

J.C. Leyendecker: American Imagist is a comprehensive look at the life and work of one of the most successful artists of the Golden Age of American Illustration. This book showcases Leyendecker's masterpieces, rare paintings, studies, and other artwork, including the 322 covers he did for the Saturday Evening Post. It also delves into his personal life, including his relationship with Charles Beach, the Arrow Collar Man. With hundreds of popular and rare images, this book is a must-have for anyone interested in the history of American illustration.

'Soled Out: The Golden Age of Sneaker Advertising' is a mammoth collection of nearly 900 vintage images and insider stories from the footwear industry's golden age. Compiled by Simon 'Woody' Wood, founder of Sneaker Freaker magazine, this 720-page book celebrates the biggest brands, classic sneaker models, superstar athletes, and pop culture icons. It's a riotous celebration of sneaker culture and sporting legends, told through the medium of vintage print advertising. This book is a must-have for sneakerheads and fashion history enthusiasts alike.

The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising is a must-have book for people in advertising and marketing, as well as for anyone who needs to involve or influence people. It features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons provided by these experts will help readers create clearer and more persuasive arguments, whether they are writing an inspiring speech, an engaging web banner, or a persuasive letter. The book is an updated and redesigned edition of the publication, regarded as the most challenging field in advertising, and is a bible for creative directors.

If you're looking for inspiration from a successful graphic designer who combines design, social media, entrepreneurship, and a DIY aesthetic, then "Draplin Design Co.: Pretty Much Everything" is the book for you. Aaron James Draplin's mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice is a complete package that includes examples of his work, posters, record covers, logos, and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. With humor and pointed observations on the contemporary design scene, this book is a must-read for the new generation of designers.

The Black Experience in Design: Identity, Expression & Reflection is an anthology that sheds light on the experiences of Black designers and their contributions to the field of design, which have been overlooked for decades. The book is a collection of teaching practices, research, stories, and conversations from a Black/African diasporic perspective. The text provides access to ideas and topics for a variety of audiences, meeting people as they are in their knowledge about design. The Black Experience in Design is both inspiring and a catalyst for the next generation of creative minds tasked with imagining, shaping, and designing our future.

The sixth edition of Hey Whipple, Squeeze This is a must-read for anyone interested in creative advertising. The book covers the rapidly evolving industry of advertising, providing the necessary tools to navigate the field's changing technical and social media landscapes. It offers new chapters, examples, and how-to advice on applying creativity in this digital-first industry. From traditional concepting techniques to emerging technologies, Hey Whipple, Squeeze This helps enhance your creativity and raise the level of your work. Overall, this book is an excellent resource for both newcomers and professionals looking to improve their skills in the advertising industry.